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Case Study:
Non-Profit Publishing House Refocuses Strategy for Growth and Profit
Overview of Project
One of the nation's largest not-for-profit religious publishing organizations was underperforming and experiencing substantial inventory write-offs. The Board of Directors and the Chief Executive Officer engaged Manchester to conduct an independent assessment of its entire operation and an analysis of their strategic options, and to provide recommendations on how to best move the enterprise forward. Manchester recommended that the organization grow organically by changing its focus to a market-driven direction.
The Challenge
The organization had several strategic options to consider including the possibility of downsizing, selling off divisions, or re-focusing efforts to grow organically. Once the strategic option was decided, Manchester's professionals then needed to assess the management team to determine if they had the right structure and skills to execute on the new strategy.
The Engagement
Manchester Companies was engaged by the organization's board of directors to perform their proprietary 7M© Assessment which comprehensively reviewed all aspects of their business. Upon completion of the assessment, we recommended the organization pursue organic growth. After this decision, Manchester's professionals were engaged to evaluate the organization's ability to execute the new strategy.

The Solution
Manchester recommended that our client pursue organic growth by refocusing their business to be market-driven rather than product-driven. The refocusing of their strategy required a transition to a different organizational structure and culture and the addition of certain skill sets within their management team. Once the strategy was set, Manchester's professional helped to develop a comprehensive business plan which included goals, objectives, accountabilities and methods of measurement.

The Impact

After re-focusing the publishing organization to be market-driven, our client regained financial stability and is currently maintaining a strong presence in the market.

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