In today’s telecommunications industry of wireline and wireless service providers, telecom equipment vendors, and internet service providers, it’s no secret that the telecommunications industry is highly competitive while also facing downward pressure on prices. Telecom leaders are responding by focusing on the business basics of marketing, improving operational efficiencies, reducing costs, and becoming more customer-oriented. At the same time, telecom leaders are responding to a rapidly changing marketplace including new access technologies, network technologies, alliances and consolidations, e-commerce and e-services, and changing governmental regulations.